Innovating for Everyone: Designing Products with Women in Mind
Bridging the Gender Gap in Product Innovation
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The problem?
Most products today are designed with a male default from car safety features to medical devices, consumer tech, and beyond.
The result?
Products that don’t fit or serve half the population effectively.
Did you know?
Crash test dummies are based on MALE anatomy.
Women are
17%
More likely to die.
47%
More likely to be seriously injured in a vehicle crash
Almost 9 in 10 women
in some cities around the world feel unsafe in public spaces
Over 60%
of public transportation users are women and yet it's not designed with them in mind
We Help You Change That.
Our Inclusive Innovation Service brings the women’s perspective into your product development process, ensuring that what you create truly fits and serves the entire population.
Partner with us to create better, safer, and more inclusive products that serve the entire population - not just half of it.
Discover Solutions
How We Help You Build
Better Products
  • Women Centered R&D
    Our expert teams provide access to real-world testing, insights, and data from women across industries, ensuring your product is optimized for diverse needs.
  • Inclusive Product Design
    We collaborate with your teams to rethink design, features, and usability - ensuring that products work for all users, not just the male default.
  • Expert Advisory Panels
    Gain direct access to a network of women leaders, engineers, designers, and consumers who bring first-hand experience and expertise to help refine your product.
  • Thought Leadership
    Stay ahead of regulatory changes and market demands with expert guidance on gender-equitable product standards and best practices.
Why Partner With Us?
  • Expand Your Market
    Products designed with women in mind serve more users and increase market share.
  • Enhance Safety & Usability
    Reduce risks and improve performance for all users.
  • Lead the Change
    Stay ahead of industry shifts and regulatory requirements for gender-inclusive design.
  • Future-Proof Your Brand
    Consumers and investors are demanding more diverse, equitable products. Be a leader in the movement.
Ready to Innovate for Everyone?
Partner with us to create better, safer, and more inclusive products that serve the entire population - not just half of it.
Let’s Talk
Contact Us